DXO - CAC40 Benchmark
A good digital brand experience is built by correctly addressing the identity dimension (branding), the experiential dimension (UX), and the technical dimension. We have developed an original methodology, named DXO for Digital eXperience Optimization, which takes into account these different components; and in this context we have analysed and classified the institutional websites of CAC40 companies.
[ID] Global identity
- Clarity of purpose
- Visual identity
- Editorial personality
- Quality Assurance [Siteimprove]
[UX] User Experience
- Fluidity of journeys
- Interactivity of content
- Mobile experience
- Services and involvement
[IT] Technology
- Global score Dareboost
- Speed Index
- SEO
- Accessibility [Siteimprove]
DXO - CAC40 Benchmark
Filter by 
Category
Sub-category
01 .
AXA ↗
Global score
0
02 .
BNP PARIBAS ↗
Global score
0
03 .
LVMH ↗
Global score
0
04 .
SODEXO ↗
Global score
0
05 .
RENAULT ↗
Global score
0
06 .
AIR LIQUIDE ↗
Global score
0
07 .
PSA GROUPE ↗
Global score
0
08 .
PUBLICIS ↗
Global score
0
09 .
ESSILOR LUXOTTICA ↗
Global score
0
10 .
KERING ↗
Global score
0
Download our DXO - CAC40 study (in French)
- An exclusive and unpublished methodology
- The websites of the 40 biggest French companies